In addition, there's also “user intent”
that needs to be addressed. The Web
defines it as “the goal of
the user when he types in his search query.” Experts at the Philippine SEOCompany notes that typically, intentions are categorized into:
- Transactional Search - when someone's looking to buy something;
- Informational Search – when someone wants to know something; and
- Navigational Search – when someone likes to go somewhere.
If you're
doing SEO, you need to understand these things so you can give users the
ultimate experience.
Title Tags – Their Significance in SEO
When asked, “What is the one thing that
you can do on your website so that optimization will improve?” What would the
closest answer be? Of course, make an extremely good title tag!
As you know, title tags are what search
engines find when indexing your page – they're an HTML element. It's simply
what the users see when searching your website in the Search Engine Results
Pages – tags are a description of a content on your web page.
1. There should
be a primary as well as a secondary keyword.
2. Your brand
name should appear at the end part.
3.
Maintain only
60 characters.
There's no denying the significance of
title tags, however, you don't necessarily have to overdo it. Whatever you
think of that can best describe your content – go for it, and remember to
always have a keyword. But, avoid keyword stuffing, though.
Needless to say, the realm of search
engine optimization is huge. It could be a bit confusing yet, fascinating as
well, with the way the method threads with other different areas of Internet
marketing. One shouldn't perceive it as an independent discipline, rather, view
it as an integral part of your total presence on the Web. It should be the
heart of your digital presence.
If the job
seems tough, why not outsource the service of a
Filipino virtual assistant to do it for you? And just rake in the
revenues while you focus on your core!
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