News alert: Apple launches a new News app to compete
with Facebook’s algorithm-driven “Instant Articles” feature. Boy, this must surely be a 'clash of the titans'
of sort.
Accordingly, what Facebook had in mind was that, by
breaking down all content into component parts based on what appeals to a
measurable aspect of society, the engagement factor of that content is already assured. To do that – its algorithm will aim
to edit news for a vast and multi-faceted audience. So now, where does that put
human content creators like you from outsourcing firms like Philippine SEOCompany and many others?
Well, you'll be glad to hear what Apple has to say on
the issue. It still believes that humans can do better than robots, at least in
the area where content control and editing is
concerned. What they did was hire seasoned editors as part of the News
app and put them in direct competition with an
algorithm tasked to search for relevancy and engagement.
And they are not just editors with a wide
experience but, Apple specified that they had to be “passionate and
knowledgeable so that they can help identify and deliver the best in breaking
national, global, and local news.”
What A Relief For Content Creators
While it's true that algorithms can only perform based
on metrics and data, the emotional response aspect will always be the domain of
real people, not machines. However, the competition doesn't stop here.
Facebook is banking on the possible reaction of its
target audience, so they are largely the deciding factor here. Whatever their
decision, it would certainly tell us about any change in the human-machine
paradigm in the realm of emotional intelligence.
Why Humans Are Better than Algorithms for Content
Creation?
Let's face it – we are familiar with our own species.
Content writers are smart enough not to know what makes people tick, what makes
them laugh or cry, or what is it that they truly appreciate. As with all other
emotions, these are hard to quantify, and what's more, algorithms don't have
the capability to fathom human emotions. Further, we can evoke real feelings
from our audience and that alone makes us irreplaceable.
Surely, algorithms are good and useful as
well, but it's the Filipino virtual assistant who can create content
that will go viral.
