Tuesday, August 18, 2015

Understanding SEO Basics


They say that a good SEO is someone who's smart, professional as well as ethical. He knows that the focus is on users – people, that is, and search engine optimization is only secondary. It comes naturally, and feels just like a “second skin”.
  
In addition, there's also “user intent” that needs to be addressed.  The Web defines it as “the goal of the user when he types in his search query.” Experts at the Philippine SEOCompany notes that typically, intentions are categorized into:
  • Transactional Search -  when someone's looking to buy something;
  • Informational Search – when someone wants to know something; and
  • Navigational Search – when someone likes to go somewhere.
If you're doing SEO, you need to understand these things so you can give users the ultimate experience.

Title Tags – Their Significance in SEO

When asked, “What is the one thing that you can do on your website so that optimization will improve?” What would the closest answer be? Of course, make an extremely good title tag!

As you know, title tags are what search engines find when indexing your page – they're an HTML element. It's simply what the users see when searching your website in the Search Engine Results Pages – tags are a description of a content on your web page. 

Rules For Creating A Very Good Title Tag
1. There should be a primary as well as a secondary keyword.
2. Your brand name should appear at the end part.
3. Maintain only 60 characters.

There's no denying the significance of title tags, however, you don't necessarily have to overdo it. Whatever you think of that can best describe your content – go for it, and remember to always have a keyword. But, avoid keyword stuffing, though.

Needless to say, the realm of search engine optimization is huge. It could be a bit confusing yet, fascinating as well, with the way the method threads with other different areas of Internet marketing. One shouldn't perceive it as an independent discipline, rather, view it as an integral part of your total presence on the Web. It should be the heart of your digital presence.

If the job seems tough, why not outsource the service of a  Filipino virtual assistant to do it for you? And just rake in the revenues while you focus on your core!

No comments:

Post a Comment